APA Edition Citation

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). Prentice hall.

Chicago Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. New Delhi: Prentice hall, 1996.

MLA Edition Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Prentice hall, 1996.

Warning: These citations may not always be 100% accurate.