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Fundamentals of marketing
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Printed Book |
| Langue: | English |
| Publié: |
New Delhi
McGraw-Hill
1994
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| Édition: | 10 |
| Collection: | McGraw -Hill series in marketing
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| Sujets: |
| Description: | Includes bibliographical reference and index |
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| Description matérielle: | xxviii, 697p. , Book |
| ISBN: | 0070610150 |