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Fundamentals of marketing
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi
McGraw-Hill
1994
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| Edition: | 10 |
| Series: | McGraw -Hill series in marketing
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| Subjects: |
| Item Description: | Includes bibliographical reference and index |
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| Physical Description: | xxviii, 697p. , Book |
| ISBN: | 0070610150 |