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Fundamentals of marketing

Bibliographic Details
Main Author: Stanton, William J.
Other Authors: Etzel, Michael J. Walker, Bruce J.
Format: Printed Book
Language:English
Published: New Delhi McGraw-Hill 1994
Edition:10
Series:McGraw -Hill series in marketing
Subjects:
Description
Item Description:Includes bibliographical reference and index
Physical Description:xxviii, 697p. , Book
ISBN:0070610150