APA Edition Citation

Stanton, W. J., & Etzel, M. J. W. (1994). Fundamentals of marketing (10.). McGraw-Hill.

Chicago Edition Citation

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. New Delhi: McGraw-Hill, 1994.

MLA Edition Citation

Stanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 10. McGraw-Hill, 1994.