APA Edition Citation

Guiltinan, J. P., & Paul, G. W. (1992). Cases in marketing management. McGraw Hill.

Chicago Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Cases in Marketing Management. New York: McGraw Hill, 1992.

MLA Edition Citation

Guiltinan, Joseph P., and Gordon W. Paul. Cases in Marketing Management. McGraw Hill, 1992.