Stanton, W. J., & Etzel, M. J. W. (1991). Fundamentals of marketing (9th ed.). McGraw Hill.
Dyfyniad Arddull ChicagoStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 9th ed. New York: McGraw Hill, 1991.
Dyfyniad MLAStanton, William J., and Michael J. Walker Etzel. Fundamentals of Marketing. 9th ed. McGraw Hill, 1991.
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