APA Edition Citation

Aaker, D. A. (1990). Marketing research (4th ed.). John Wiley & sons.

Chicago Edition Citation

Aaker, David A. Marketing Research. 4th ed. New York: John Wiley & sons, 1990.

MLA Edition Citation

Aaker, David A. Marketing Research. 4th ed. John Wiley & sons, 1990.

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