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Fundamentals of marketing
| Main Author: | |
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| Other Authors: | , |
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
McGraw Hill
1964
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| Edition: | 9th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxxiii, 668p. |
| ISBN: | 0070609527 |