Stanton, W. J., Etzel, M. J., & Walker, B. J. (1964). Fundamentals of marketing (9th ed.). McGraw Hill.

Stanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentals of Marketing. 9th ed. New York: McGraw Hill, 1964.

Stanton, William J., et al. Fundamentals of Marketing. 9th ed. McGraw Hill, 1964.