APA Zitierstil

Stanton, W. J., Etzel, M. J., & Walker, B. J. (1964). Fundamentals of marketing (9th ed.). McGraw Hill.

Chicago Zitierstil

Stanton, William J., Michael J. Etzel, und Bruce J. Walker. Fundamentals of Marketing. 9th ed. New York: McGraw Hill, 1964.

MLA Zitierstil

Stanton, William J., et al. Fundamentals of Marketing. 9th ed. McGraw Hill, 1964.