Wells, W. D., & Prensky, D. (1996). Consumer behaviour. John Wiley & sons.
Chicago Edition CitationWells, William D., i David Prensky. Consumer Behaviour. NewYork: John Wiley & sons, 1996.
Cita MLAWells, William D., i David Prensky. Consumer Behaviour. John Wiley & sons, 1996.
Atenció: Aquestes cites poden no estar 100% correctes.