Sehiffman, L. G. (1994). Consumer behavior (5th ed.). Prentice Hall of India.
Chicago Edition CitationSehiffman, Leon G. Consumer Behavior. 5th ed. New Delhi: Prentice Hall of India, 1994.
MLA Edition CitationSehiffman, Leon G. Consumer Behavior. 5th ed. Prentice Hall of India, 1994.
Warning: These citations may not always be 100% accurate.