Stern, L. W. (1996). Marketing channels (4th ed.). Prentice Hall of India.
Chicago Edition CitationStern, Louis W. Marketing Channels. 4th ed. New Delhi: Prentice Hall of India, 1996.
MLA Edition CitationStern, Louis W. Marketing Channels. 4th ed. Prentice Hall of India, 1996.
Warning: These citations may not always be 100% accurate.