APA Edition Citation

Payme, A. (1996). The essence of services marketing. Prentice-Hall of India.

Chicago Edition Citation

Payme, Adrian. The Essence of Services Marketing. New Delhi: Prentice-Hall of India, 1996.

MLA Edition Citation

Payme, Adrian. The Essence of Services Marketing. Prentice-Hall of India, 1996.

Warning: These citations may not always be 100% accurate.