APA Edition Citation

Lovelock, C. (2001). Services marketing: People, technology strategy/4e (4th ed.). Pearson education.

Chicago Edition Citation

Lovelock, Christopher. Services Marketing: People, Technology Strategy/4e. 4th ed. New Delhi: Pearson education, 2001.

MLA Edition Citation

Lovelock, Christopher. Services Marketing: People, Technology Strategy/4e. 4th ed. Pearson education, 2001.

Warning: These citations may not always be 100% accurate.