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Advertising and sales promotion strategy
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
New York
Addison wesley
1998
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| Subjects: |
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| 008 | 090919t xxu||||| |||| 00| 0 eng d | ||
| 082 | |a 653.82 |b TEL | ||
| 100 | |a Tellis, Gerard J. |9 2187 | ||
| 245 | |a Advertising and sales promotion strategy | ||
| 300 | |a xvii, 483p. | ||
| 653 | |a Sales promotion |a Advertising | ||
| 942 | |c BK |6 _ | ||
| 260 | |a New York |b Addison wesley |c 1998 | ||
| 020 | |a 0321014111 | ||
| 999 | |c 94100 |d 94100 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 65282_TEL |7 0 |9 118519 |a SMS |b SMS |c REF |d 2009-09-19 |o 652.82 TEL |p SMS021676 |r 2009-09-19 |w 2009-09-19 |y REF | ||