APA Alıntı

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

Chicago Stili Alıntı

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

MLA Alıntı

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.