Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.
シカゴスタイル引用形Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.
MLA引用形式Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.
警告: この引用は必ずしも正確ではありません.