APA način citiranja

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

Čikaški stil citiranja

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

MLA način citiranja

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.