एपीए उद्धरण

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

शिकागो स्टाइल उद्धरण

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

एमएलए उद्धरण

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.