Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.
Chicago Edition CitationTellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.
ציטוט MLATellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.
אזהרה: ציטוטים אלה לעיתים לא מדויקים ב 100%.