Cita APA

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

Citación estilo Chicago

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

Cita MLA

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.

Warning: These citations may not always be 100% accurate.