Style de citation APA

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

Style de citation Chicago

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

Style de citation MLA

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.

Attention : ces citations peuvent ne pas être correctes à 100%.