Παραπομπή APA

Tellis, G. J. (1998). Advertising and sales promotion strategy. Addison wesley.

Παραπομπή Chicago Style

Tellis, Gerard J. Advertising and Sales Promotion Strategy. New York: Addison wesley, 1998.

Παραπομπή MLA

Tellis, Gerard J. Advertising and Sales Promotion Strategy. Addison wesley, 1998.