Ranjan, R. (1998). Encyclopaedia of marketing research. Anmol.
Chicago Edition CitationRanjan, Rajanee. Encyclopaedia of Marketing Research. New Delhi: Anmol, 1998.
MLA Edition CitationRanjan, Rajanee. Encyclopaedia of Marketing Research. Anmol, 1998.
Warning: These citations may not always be 100% accurate.