APA Zitierstil

McCarthy, D. J., Minichiello, R. J., & Curran, J. R. (1988). Business policy and strategy /4e: Concepts and readings/4e (4th ed.). All India Traveller.

Chicago Zitierstil

McCarthy, Daniel J., Robert J. Minichiello, und Joseph R. Curran. Business Policy and Strategy /4e: Concepts and Readings/4e. 4th ed. New Delhi: All India Traveller, 1988.

MLA Zitierstil

McCarthy, Daniel J., et al. Business Policy and Strategy /4e: Concepts and Readings/4e. 4th ed. All India Traveller, 1988.