Stanton, W. J., & Etzel, M. J. (1994). Fundamentals of marketing (10th ed.). McGraw Hill.
Chicago Edition CitationStanton, William J., and Michael J. Etzel. Fundamentals of Marketing. 10th ed. New York: McGraw Hill, 1994.
Deismireacht MLAStanton, William J., and Michael J. Etzel. Fundamentals of Marketing. 10th ed. McGraw Hill, 1994.
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