Stanton, W. J., & Etzel, M. J. (1994). Fundamentals of marketing (10th ed.). McGraw Hill.
Style de citation ChicagoStanton, William J., et Michael J. Etzel. Fundamentals of Marketing. 10th ed. New York: McGraw Hill, 1994.
Style de citation MLAStanton, William J., et Michael J. Etzel. Fundamentals of Marketing. 10th ed. McGraw Hill, 1994.
Attention : ces citations peuvent ne pas être correctes à 100%.