Cita APA

Stanton, W. J., & Etzel, M. J. (1994). Fundamentals of marketing (10th ed.). McGraw Hill.

Citación estilo Chicago

Stanton, William J., y Michael J. Etzel. Fundamentals of Marketing. 10th ed. New York: McGraw Hill, 1994.

Cita MLA

Stanton, William J., y Michael J. Etzel. Fundamentals of Marketing. 10th ed. McGraw Hill, 1994.