APA Edition Citation

Stanton, W. J., & Etzel, M. J. (1994). Fundamentals of marketing (10th ed.). McGraw Hill.

Chicago Edition Citation

Stanton, William J., and Michael J. Etzel. Fundamentals of Marketing. 10th ed. New York: McGraw Hill, 1994.

MLA Edition Citation

Stanton, William J., and Michael J. Etzel. Fundamentals of Marketing. 10th ed. McGraw Hill, 1994.