Wilson,Richard M.S, Gilligan, C., & Pearson, D. J. (1996). Strategic marketing management: Planning implementation and control. Viva books private limited.
Chicago Edition CitationWilson,Richard M.S, Colin Gilligan, and David J. Pearson. Strategic Marketing Management: Planning Implementation and Control. New Delhi: Viva books private limited, 1996.
MLA Edition CitationWilson,Richard M.S, et al. Strategic Marketing Management: Planning Implementation and Control. Viva books private limited, 1996.
Warning: These citations may not always be 100% accurate.