Schiffman, L. G. (1997). Consumer behavior (5th ed.). Prentice-hall of India.
Chicago Edition CitationSchiffman, Leon G. Consumer Behavior. 5th ed. New Delhi: Prentice-hall of India, 1997.
MLA Edition CitationSchiffman, Leon G. Consumer Behavior. 5th ed. Prentice-hall of India, 1997.
Warning: These citations may not always be 100% accurate.