APA Edition Citation

Walker, O. C. (2006). Marketing strategy (5th ed.). Tata McGraw Hill.

Chicago Edition Citation

Walker, Orville C. Marketing Strategy. 5th ed. New Delhi: Tata McGraw Hill, 2006.

MLA Edition Citation

Walker, Orville C. Marketing Strategy. 5th ed. Tata McGraw Hill, 2006.

Warning: These citations may not always be 100% accurate.