APA Edition Citation

Rossiter, J. R., & Percy, L. (1997). Advertising communications and promotion management (2nd ed.). McGraw Hill.

Chicago Edition Citation

Rossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. New York: McGraw Hill, 1997.

MLA Edition Citation

Rossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. McGraw Hill, 1997.