Rossiter, J. R., & Percy, L. (1997). Advertising communications and promotion management (2nd ed.). McGraw Hill.
Dyfyniad Arddull ChicagoRossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. New York: McGraw Hill, 1997.
Dyfyniad MLARossiter, John R., and Larry Percy. Advertising Communications and Promotion Management. 2nd ed. McGraw Hill, 1997.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.