Rossiter, J. R., & Percy, L. (1997). Advertising communications and promotion management (2nd ed.). McGraw Hill.
Styl ChicagoRossiter, John R., a Larry Percy. Advertising Communications and Promotion Management. 2nd ed. New York: McGraw Hill, 1997.
Citace podle MLARossiter, John R., a Larry Percy. Advertising Communications and Promotion Management. 2nd ed. McGraw Hill, 1997.
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