Cooper, R. G. (1998). Product leadership: Creating and launching superior new products. Perseus Books.
Citación estilo ChicagoCooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Massachussets: Perseus Books, 1998.
Cita MLACooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Perseus Books, 1998.
Warning: These citations may not always be 100% accurate.