Cooper, R. G. (1998). Product leadership: Creating and launching superior new products. Perseus Books.
Chicago ZitierstilCooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Massachussets: Perseus Books, 1998.
MLA ZitierstilCooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Perseus Books, 1998.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.