Cooper, R. G. (1998). Product leadership: Creating and launching superior new products. Perseus Books.
Dyfyniad Arddull ChicagoCooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Massachussets: Perseus Books, 1998.
Dyfyniad MLACooper, Robert G. Product Leadership: Creating and Launching Superior New Products. Perseus Books, 1998.
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