APA Edition Citation

Sengupta, S. (1990). Brand positioning: Strategies for competitive advantage. Tata McGraw Hill.

Chicago Edition Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. New Delhi: Tata McGraw Hill, 1990.

MLA Edition Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. Tata McGraw Hill, 1990.

Warning: These citations may not always be 100% accurate.