Cita APA

Kurtz, D. L., & Clow, E. K. (1998). Services marketing. John Wiley & Sons.

Citación estilo Chicago

Kurtz, David L., and E. Kenneth Clow. Services Marketing. New York: John Wiley & Sons, 1998.

Cita MLA

Kurtz, David L., and E. Kenneth Clow. Services Marketing. John Wiley & Sons, 1998.