Mohan, M. (1989). Advertising management: Concepts and cases. Tata McGraw hill.
शिकागो स्टाइल उद्धरणMohan, Manendra. Advertising Management: Concepts and Cases. New Delhi: Tata McGraw hill, 1989.
एमएलए उद्धरणMohan, Manendra. Advertising Management: Concepts and Cases. Tata McGraw hill, 1989.
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