Mohan, M. (1989). Advertising management: Concepts and cases. Tata McGraw hill.
Chicago Edition CitationMohan, Manendra. Advertising Management: Concepts and Cases. New Delhi: Tata McGraw hill, 1989.
Deismireacht MLAMohan, Manendra. Advertising Management: Concepts and Cases. Tata McGraw hill, 1989.
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