Mohan, M. (1989). Advertising management: Concepts and cases. Tata McGraw hill.
Style de citation ChicagoMohan, Manendra. Advertising Management: Concepts and Cases. New Delhi: Tata McGraw hill, 1989.
Style de citation MLAMohan, Manendra. Advertising Management: Concepts and Cases. Tata McGraw hill, 1989.
Attention : ces citations peuvent ne pas être correctes à 100%.