Mohan, M. (1989). Advertising management: Concepts and cases. Tata McGraw hill.
Chicago Style aipamenaMohan, Manendra. Advertising Management: Concepts and Cases. New Delhi: Tata McGraw hill, 1989.
MLA aipamenaMohan, Manendra. Advertising Management: Concepts and Cases. Tata McGraw hill, 1989.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.