Cita APA

Mohan, M. (1989). Advertising management: Concepts and cases. Tata McGraw hill.

Chicago Edition Citation

Mohan, Manendra. Advertising Management: Concepts and Cases. New Delhi: Tata McGraw hill, 1989.

Cita MLA

Mohan, Manendra. Advertising Management: Concepts and Cases. Tata McGraw hill, 1989.