APA Edition Citation

Kurtz, D. L. (2007). Principles of marketing (12th ed.). Thomson Soth Western.

Chicago Edition Citation

Kurtz, David L. Principles of Marketing. 12th ed. Australia: Thomson Soth Western, 2007.

MLA Edition Citation

Kurtz, David L. Principles of Marketing. 12th ed. Thomson Soth Western, 2007.

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