APA Edition Citation

Payne, A. (1998). The essence of service marketing. Prentice Hall of India.

Chicago Edition Citation

Payne, Adrian. The Essence of Service Marketing. New Delhi: Prentice Hall of India, 1998.

MLA Edition Citation

Payne, Adrian. The Essence of Service Marketing. Prentice Hall of India, 1998.

Warning: These citations may not always be 100% accurate.