Cita APA

Kotler, P. (2005). Principles of marketing/6e (6th ed.). Prentice Hall.

Citación estilo Chicago

Kotler, Philip. Principles of Marketing/6e. 6th ed. Delhi: Prentice Hall, 2005.

Cita MLA

Kotler, Philip. Principles of Marketing/6e. 6th ed. Prentice Hall, 2005.