APA Edition Citation

Kotler, P. (2005). Principles of marketing/6e (6th ed.). Prentice Hall.

Chicago Edition Citation

Kotler, Philip. Principles of Marketing/6e. 6th ed. Delhi: Prentice Hall, 2005.

MLA Edition Citation

Kotler, Philip. Principles of Marketing/6e. 6th ed. Prentice Hall, 2005.

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